The PopSmoke Show

Veteran, Father, CEO, App Creator (PS016)

Meet Sonny Tosco


Sonny Tosco, founder LimeLight

Sonny served in the Army as an Air Defense Artillery Officer. Before becoming an Artillery Officer, he attended West Point where he studied Psychology and Systems Engineering.

Sonny’s a serial entrepreneur who is now working on his 5th venture — Limelight. His son’s name is Bugatti and his life can be summarized in two words; heart and hustle.

About Limelight

Limelight — live photos of locations from real people around the world; it’s the simplest way to see the world around you. You can check out Limelight on the App Store here: Limelight App


  • RallyPoint: Join military members and veterans interested in military transition. Share your knowledge and build your network.

Show Notes

In today’s episode, Sonny Tosco answers:

  • What’s one problem you’re having right now?
  • What’s one mistake you made when starting your business?
  • Should you have someone on your team that’s in charge of fundraising?
  • What’s one thing you’re doing really well right now?
  • What’s the best piece of business advice you ever received?
  • What’s your end goal for the app?
  • What’s your view towards failure?
  • What’s a great habit you do?

Key Topics discussed:

  • The cost to develop an app
  • How long it takes to create an app
  • How to make money with an app

Apps / Articles Mentioned

  • Food for Growth: Discover the growth guidelines behind some of the world’s top marketers – All the best advice cooked up in one tasty eBook. For Free. Enjoy.
  • Veteran on the Move: Joe Crane, USMC Pilot & Podcast Host helps military veterans transition to entrepreneurship.

Favorite Weapon

  • Weave: Where Linkedin meets Tinder.

Favorite Quote

The two most important days in your life are the day you are born and the day you find out why. ~ Mark Twain

Favorite Read

  • Download Siddhartha [Hermann Hesse] on for Free: Siddhartha’s a 1922 novel by Hermann Hesse that deals with the spiritual journey of self-discovery of a man named Siddhartha during the time of the Gautama Buddha.
  • Download Becoming Steve Jobs by Brent Schlender on Audible for Free: The Evolution of a Reckless Upstart into a Visionary Leader.
  • Download The Hard Things About Hard Things by Ben Horwitzon Audible for Free: The book goes through every entrepreneur’s experience. The good. The bad. The ugly. Great book if you’re a veteran entrepreneur, founder or co-founder.
  • Download The Lean Startup by Eric Reis on Audible for Free: Reis was a student of famous veteran entrepreneur, Steve Blank. Reis covers why most startups fail, and the new approach that entrepreneurs need to take when starting their businesses.
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