The PopSmoke Show

Focus Focus Focus (PS023)

Meet Frederick Hutson

Frederick Hutson, Founder of Pigeonly

Frederick Hutson is the Founder and CEO of Pigeonly, a technology company that focuses on building products for overlooked and underserved markets.

A born entrepreneur, he launched and sold his first business at the age of 19 while on active duty in the Air Force. He soon transitioned from military to launch his second business which he also sold for a profit.

Today, Frederick and his business partner Alonzo Brooks, are leading a team of 25 from their Las Vegas headquarters, having raised venture capital funding from Silicon Valley investors. The company currently offers two products Fotopigeon and Telepigeon.

About Pigeonly

Pigeonly builds technology products for those who need it most, underserved communities.


  • RallyPoint: Join military members and veterans interested in military transition. Share your knowledge and build your network.

Show Notes

In today’s episode, Frederick Hutson answers:

  • What’s the problem you’re trying to solve at Pigeonly?
  • What’s one of the first steps you remember taking to bring your idea to life?
  • What was a mistake you made when starting your first business?
  • What’s a challenge you’re experiencing right now?
  • What’s one thing you’re doing really well right now?
  • What’s the best business advice you ever received?
  • How do you market your product and service to your specific demographic?
  • What social media platforms are working for you?
  • Do you focus on one platform or do you try to be everywhere?
  • Can you share with us some pitch-tips? What worked for you when pitching to investors?
  • And how do you maintain work-life balance and not get distracted in a major city like Las Vegas?
  • How do you keep your team focused?
  • What’s a great habit you’re doing right now?

Key Topics discussed:

  • Marketing to your targeted audience with Facebook Advertising
  • Competing with Google
  • Team building and company culture advice
  • Tips when pitching investors
  • Where and how to spend your day as a founder
  • Focus Focus Focus by Brad Feld

But early on, especially pre or early revenue, lack of focus is the death of so many companies. Sure, there’s a point where you are still thrashing around looking for “the thing.” You are using all the Lean Startup and Lean Launchpad techniques to find your product-market fit. You are iterating and pivoting…But at some point you have to focus. What word do you own? Who is your customer? What are you selling them? How are you selling them it? Why are they buying it?

~ Brad Feld

Articles and Weapons Mentioned


  • Grasshopper: A virtual phone system can help your business stay organized with many calls coming in.
  • Zendesk: Customer service and support ticket software used at Pigeonly.

Favorite Business Weapon

  • Invision: Create designs into clickable, interactive Prototypes and Mockups.

Recommended Business Books

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Tweet This Quotes

There’s no traffic on the extra mile.

If you’re not embarrassed with your first version, you waited too long to ship. ~ Reid Hoffman

Nail it before you scale it.

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